2013 Stongkids campaign kicks Off

$400,000 fundraising goal

Published On: Mar 21 2013 11:22:15 PM CDT
LA CROSSE, Wis. -

A campaign to help families live a healthier lifestyle kicked off on Thursday.

The YMCA launched this year's Strong Kids Fundraising campaign.

Strong Kids makes classes and programs at the Y available to local kids and families who might not otherwise be able to afford them.

This year organizers are hoping to raise $400,000 to help with the ever growing need.

"Currently 1 in 4 of our 22,000 members participate at the Y either in programs or memberships through this financial assistance program," said Bill Soper, executive director for the YMCA, "last year we awarded about $1.2 million in direct financial assistance and that's so kids, adults, seniors, and families can participate at the Y."

Anyone interested in making a donation or helping with the campaign can call the Y at (608)782-9622.