Thousands of people are making their way into the Tomah area June 19-22 for the Budweiser Dairyland Tractor Pull.
Somewhere between 60 and 70,000 people are expected to take in the competition. Pullers come in from all across the nation and even some from around the globe to show off their machine's.
The event's advertising and marketing manager calls the event the Indy 500 of Tractor Pulls.
"You can go into the pit area and visit with the pullers and look at the tractors and get up close and personal to them, and that you don't find in a lot of other places and that is a big draw," said Julie Zebrow.
It's estimated the tractor pull brings in $15,000,000 to the greater Tomah area and it's not just the hotels, restaurants and businesses that get help.
"It also helps out a lot of our local clubs and organizations who have food booths down here, you know like the 4-H clubs that sell food up in the grandstands during the sessions, you know, so it has a huge impact on our entire community," said Tomah's Convention and Visitors Bureau's Marketing Coordinator, Kelly Murray.
The event runs through Sunday.