LA CROSSE, Wis. -

Lung cancer is a disease with a stigma.  Many people assume it's a 'smoker's disease.'  But it's not only people who smoke who are touched by the cancer.

That's one piece of the message a locally-based non-profit organization is trying to get out.

'Living for Liz 'was started in honor of Elizabeth Melde, a young La Crosse woman who died in 2012 after a battle with Lung cancer, who never smoked.

The organization held an event Sunday to say "thank you" to all the people who have supported the work of 'Living for Liz.'  That work includes supporting people who are diagnosed with Lung cancer, spreading the word about the need for research funding, and also getting the facts out there about the disease, which anyone can get.

Steven Holman was Elizabeth's dad, and also co-founded 'Living for Liz.' "Lung cancer kills more people in the United States than any of the other cancers combined, and it gets the least funding for research.  We gotta change that.  Not everybody that gets Lung cancer smokes.  Elizabeth never smoked in her life.  It affects anybody, and everybody should be aware of it."

Sunday's event also featured expert educational speakers from Mayo Clinic Health System, and Gundersen Lutheran.

The non-profit is planning the second annual 'Liz Fest' for June.

Learn more about the organization here.