Leigh Druckenmiller "What this is a ball burst test. This is really showing everything live, the force as it's moving." Are these folks testing a new rocket? No, nothing that complicated! But when you need a tissue, a tough one can make all the difference. Consumer Reports evaluated 18 in all from the major players and store brands, too. "With tissues we wanted to test what was important to consumers, so we tested for strength of the tissues and also the softness of them." First up - the Instron test. Although this machine can apply test forces of up to 10-thousand pounds, today it's set to a much more delicate setting to measure the force at which a tissue tears. And because who wants to use a scratchy tissue -- Consumer Reports' trained sensory panelists test for softness in this humidity-controlled room. The test conditions are nothing to sneeze at! "Each tissue has to be assessed under the same conditions because moisture can change how a tissue feels." Testers found you can't necessarily go by a name. Walgreens' Ology Soft & Strong tissues were anything but, earning the lowest overall rating. But the top-rated tissues, Puffs Ultra Soft and Strong, did deliver on its name. In fact, these two-ply tissues were the strongest of all the tissues tested -- blowing away all the three-plies! The next best tissue -- Kleenex Lotion Aloe and E -- can save you a little money. In fact, these were named a Consumer Reports Best Buy. ."