When Kaitlyn Deane goes shopping, she never pays full price. Kaitlyn Deane "I love to haggle. It's nice to bargain down people on certain things that you want to get for yourself." Like Kaitlyn, most shoppers who haggle get a better deal. "Eighty-nine percent of those who tried haggling for all sorts of goods and services were successful at it. Men, well, they enjoyed haggling slightly more than women did, but women were equally as effective when they tried haggling." What can you save? Consumer Reports survey found furniture shoppers saved a lot - 300 dollars on average. Dentist "You did great today." Doctor and dentist bills also came down 300 dollars when people negotiated, though fewer people tried. Patient & Dentist "See you, then." "Take care." And people who haggled for appliances saved an average of 200 dollars. One secret to Kaitlyn's success - she's not afraid to speak up. Kaitlyn Deane "Recently, on a shirt I just purchased there was a little stain on it, so I asked them for a percentage off, and they gave me 10 percent off." Consumer Reports' shopping whiz Tod Marks has other winning strategies. Tod Marks "The most popular tactic consumers told us that they used to get a discount was to simply tell the salesperson that they're going to check a competitor's prices." Marks says also effective: researching to find a competitive price before you negotiate. Tod Marks "The only way you find out what a fair price is, is to check online forums, to check fliers, to check Web versus in-the-store prices." And Consumer Reports says it pays to be polite. Tod Marks "Remember, you can catch more flies, and discounts, with honey than you can with vinegar!" ."