Febreze 10/5/12

Published On: Sep 28 2012 01:30:07 PM CDT

This Febreze ad shows "an experiment" - using an old goat … a sweaty bodybuilder … and a day-old fish. A group of "real people" confirms that it all stinks. Then the room is treated with Febreze Air Effects and blindfolded people are brought in. "Take a deep breath and tell me what it smells like?" "Very springtimey." "Springtimey" "Like flowery." Consumer Reports decided to do a sniff test of its own, calling on some brave volunteers. They were taken to a room where a cat litter box and sardines had been sitting for four hours. Blindfolded, they confirmed the room smelled BAD. Sara Brown "Uggh!" Awilda Cruz "It smells like yuck!" Then tester Pat Slaven sprayed the room with Febreze Air Effects. More blindfolded staffers were led in. Nicole Sarrubbo "It's a very strong. It's not pleasant." Sara Brown "Rotten fish and maybe some floral notes." Matt Fields "It smells to me to be a lot like a men's room at a truck stop." But others weren't as critical. Margaret Shader "It smells like fruit punch." David Lloyd"It's not really a pleasant smell, but it's not awful." Tod Marks Consumer Reports "The bottom line -although the spray concealed some of the odors, it didn't work as well as it did in the ad, and any effects were just temporary." So you still need to clean out the cat box, put your fish away, and take out the trash.
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