Best Buy enlists Amy Poehler for Superbowl spot

Published On: Jan 23 2013 06:43:07 AM CST   Updated On: Jan 23 2013 06:43:00 AM CST
NEW YORK (AP) -

Best Buy Co. is enlisting actress and comedian Amy Poehler to get its brand message across in a humor-focused spot during the Super Bowl XLVII.

The Minneapolis-based electronics chain says it will air a 30-second spot featuring Poehler, fresh off from her gig co-hosting the Golden Globes earlier this month, in the first quarter of the big game Feb. 3 on CBS.

The ad will convey a branding message and comes as as the electronics retailer works on a turnaround plan to combat tough competition from online retailers and discounters. The spot will be supported by a social media component, and a second ad will air after the game detailing several special offers.