"We just did it for fun, for the notoriety, and it went crazy," he said. "A lot of people have turned it into something it wasn't intended to be, but that's the beautiful thing about artistic interpretation."
Beeler said he hopes it's a wake-up call to the motorcycle industry that female riders might be attracted by a more balanced approach to marketing.
"If you want more gender equality in the consumer base, we have to have more gender equality in marketing and the way you're approaching things," he said. "Gender roles are still an issue that people find relevant, and I think that's why we saw it getting picked up in niches and exploding from there."