In Search Of

Norb Aschom signs off after more than 50 years on the air

PRAIRIE DU CHIEN, Wis. - It is the end of an era this week for the Prairie du Chien community.

For nearly 52 years, news man Norb Aschom has been a staple on the air at WQPC FM and WPRE AM radio.

Two years ago, we spotlighted Aschom and his legendary voice as he marked a half-century on the air. He'll be signing off for good on March 1. Aschom announced two weeks ago he is retiring.

It's a move that will be a big change for Norb and for many residents in the Crawford county community who've grown up listening to him.


"You can go down to any business and just walk in and say 'Norb,' and they know him," said Ryan Skaife, Norb's former colleague. "It's that voice. He's covered so many people and he's living, breathing history in Prairie Du Chien. And all generations can feel proud of him."

"I bet we've had 100 announcers come and go," Norb said. "Some use this as a stepping stone. Several are in really good broadcast markets. Many are out of the bsuiness. Some are deceased. And every year, some come back and show their children or grandchildren. 'This is where I got my start in radio. Right here.'"

The Prairie du Chien City Council has declared March 1 "Norb Aschom Day." Norb tells us he's looking forward to spending more time with his four grandchildren.

We want to say congratulations to him on a long and amazing career and best of luck to you in this next chapter!

Top Videos

Latest News

This Week's Circulars