"Being a hairdresser, I look for two things: I look for performance, and I look for ingredients. It's hard to find completely 100% natural hair care that has the performance that you need, but technology is becoming so advanced that the chemists know how to alter ingredients that make it have the performance," said Reeves, who's worked with stars like Amy Adams and Emily Blunt.
For example, if you're a curly, you might want to check out coconut oil to use as a conditioner, Reeves said, in an effort to rebuild the hair and get a softer texture.
"My advice to anybody: Read the label and educate yourself," Reeves said. "I'm not an extremist. I'm not anti this or that; I just like to make more conscious decisions in my life."
Walton, too, cautions against the perception that maintaining natural hair means standing against chemical straighteners or straight hair overall.
"It's all about achieving versatility and achieving healthy hair and achieving the freedom to be able to wear your hair curly or straight," she said. "The goal that I had for myself was to feel just as attractive and just as professional and sexy with my hair curly as I felt when it was straight. I'm there in that place now, and I want other women to be able to experience that too. That level of confidence, we call it genuine self-esteem -- the kind that doesn't fluctuate."
There's also a side benefit to all of that confidence, Walton added.
"Accepting what your hair does naturally will help you attain a better quality of life," she said. "You can straighten your hair and do whatever you want to do, because we're women; we like to change it up. It's that key of getting comfortable in your own skin. My quality of life has greatly improved now that my first thought and consideration is not my hair."