"How do you change the media if you don't start setting your own boundaries? And, no, you can't expect any one person to change an entire institution, but if each one of us doesn't use our best judgment, we'll never change," Feldt said.
"It's not just the responsibility of the individual, but if an individual has an opportunity to make an impact as a Miley Cyrus or a Sinead O'Connor does, she should take it," she added.
Atkins Wardy's group is launching a campaign next week, renting a billboard in Times Square to showcase tweets on what changes in the media young girls and those who care about them want to see. She says it helps when celebrities like O'Connor lend their voices to the discussion about how girls and women are portrayed.
"So when we have celebrities and media members ... speaking out against this, it helps a little bit to give credibility because sometimes you are labeled as, 'Oh, you are a prude' or 'Oh, you are just a feminist that lacks a sense of humor or something,'" Wardy said. "But here are women who are part of the game and are actually saying the game's pretty sick."
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