LA CROSSE, Wis. (WKBT) -

An unprecedented campaign from the Food and Drug Administration is looking to curb youth smoking.

The federal agency is calling the $115-million campaign "The Real Cost."

Starting next week, it will feature TV ads, social media pushes, and use other outlets directed at kids in an attempt to counter-act advertising from big tobacco.

A local health educator says more than 700 kids under 18 become daily smokers every day and something needs to be done to stop that. "We know that 9 out of 10 smokers began smoking prior to the age of 18, so it's critical to reach out to our young people and help them better understand what are the true costs of smoking," said Judi Zabel.

The goal of the campaign is to reduce the number of teenage cigarette smokers by 300,000 over the next three years.