Celebrities who lost endorsement deals

Published On: Aug 02 2013 03:50:32 PM CDT   Updated On: Aug 22 2016 03:50:36 PM CDT

The business fallout for U.S. swimmer Ryan Lochte over his false Rio robbery began Monday with four companies ending their marketing deal with the 12-time Olympic medalist.

celeb endorsements - Maria Sharapova
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Maria Sharapova held onto some of her endorsement deals in the wake of a two-year suspension for testing positive for the banned drug meldonium at the 2016 Australian Open, but lost some others. While Nike and racket manufacturer Head stood by the Russian tennis star, with the latter actually extending Sharapova's contract and saying she'd made an "honest mistake," Porsche suspended its marketing deal with her and Swiss watch brand Tag Heuer decided not to renew her contract.

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