Controversies that rocked celeb endorsements

Published On: Feb 09 2012 03:52:35 PM CST  Updated On: Feb 10 2012 01:00:00 AM CST

J.C. Penney recently hired talk-show host Ellen DeGeneres as a spokeswoman in an effort to rebuild its image, despite protests. Celebrity spokespeople have stirred controversy before. While Ellen has earned J.C. Penney's support, some celebrities have lost their jobs due to their own bad behavior. Here's how other famous spokespeople have faired.

Ellen Degeneres
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Mario Anzuoni/Reuters

J.C. Penney recently hired talk-show host Ellen DeGeneres as a spokeswoman in an effort to rebuild its image. Despite protest from a group called One Million Moms, which accused the 110-year-old company of "jumping on the pro-gay bandwagon," J.C. Penney fully backs DeGeneres.

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